Communications / Hong Kong

Head of Marketing & Communications

Generation Hong Kong seeks to recruit a Head of Marketing & Communications to join the Generation X [email protected] initiative, which is a five-year project initiated by The Hong Kong Jockey Club Charities Trust. It will focus on fostering a sustainable ecosystem to facilitate youth with their transition from school to work, enabling them to pursue a fulfilling life through cross sector collaborations in school, community and workplace.


The Head of Marketing & Communications is a full-time role that will report directly to the Chief Executive Officer of Generation HK, will lead marketing communications strategies for both Generation X [email protected] and Benchmark (e.g. through graduates stories, yearly EA survey), and monitor and report on effectiveness of marketing communications.

To apply, please send a cover letter and resume to [email protected] by Nov 31, 2021.

To be successful you'll need:

Candidates for this role would be expected to possess the following experience and qualifications:


  • A believer in the value of creating social good and social innovation, passionate about youth development and embrace teamwork and collaborations.
  • Entrepreneurial, creative, proactive mindset required of start-ups that takes ownership for targets and seeks opportunities for improvement / growth of the program without guidance.


  • Innovative, creative and analytical with a track record of managing marketing projects.
  • High degree of independence and experience with self-management.
  • Positive, solutions orientated attitude, drive for excellence and ability to be a team player.


  • Experience in events / communications / digital marketing, and strong understanding of social media trends, content and platforms.
  • Excellent command of written and spoken English & Chinese (Cantonese) is a must.


  • Minimum 5+ years of related work experience, with Degrees in related areas such as business, marketing or communications will be advantageous.
  • Ideal candidate will have experience working with educational institutions, and/or has knowledge of current trends in adult learning, issues and the players in the skills training landscape.

What you'll do:


  • Deliver marketing activities and communications campaigns to engage stakeholders (including donors, employers, learners and government organizations).
  • Create a wide range of different marketing materials including pitching decks, flyers, videos etc., and standardize communications materials across all functions and programs.
  • Coordinate and deliver social media activity across a range of channels.
  • Supporting outreach and engagement activity with relevant stakeholders.
    Monitor and evaluate the effectiveness of campaigns, and make recommendations where applicable.
  • Coordinate and write of copy and content for a range of media including print and digital.
  • Support media activity, with the sourcing of stories from across the organization and student body to raise the profile.
  • Develop and execute internal marketing communications to ensure an organization-wide understanding of the marketing goals.


  • Liaise with event organizers, influencers and other key employment forums and other appropriate and relevant people to enhance mentoring, funding and connections.
  • Creating, planning, management and implementation of employer networking events and other publicity events.

About Generation

Worldwide, more than 75 million young people are unemployed. But many employers can’t find people with the skills they need for entry-level jobs. Generation was created in 2014 to help bridge this gap—at speed and scale.

We’re building a skills-training methodology that can serve hundreds of thousands, and eventually millions, of young people a year. And we’re building proof that this training creates real business outcomes for employers, and lasting career impact for trainees—so everyone has the incentive to invest in skills. Our goal is to help our students achieve personal and professional success—and fundamentally change their life trajectories. Generation programs prepare unemployed or underemployed young people, aged 18 to 29, for jobs in four sectors: healthcare, technology, retail/sales, and skilled trades.

Today, Generation is active in fourteen countries with diverse social, economic and labor-market contexts.