Generation Hong Kong seeks to recruit a Marketing & Communications Officer / Senior Officer to join the Generation X CLAP initiative, under CLAP for Youth @ JC (“CLAP”) phase II which is a five-year project initiated by The Hong Kong Jockey Club Charities Trust. It will focus on fostering a sustainable ecosystem to facilitate youth with their transition from school to work, enabling them to pursue a fulfilling life through cross sector collaborations in school, community and workplace.
The Marketing & Communications Officer / Senior Officer is a full-time role that will report directly to the Marketing & Communications Lead of Generation HK, will drive marketing communications campaigns for both Generation X CLAP and Benchmark (e.g. through graduates stories, yearly EA survey), and monitor and report on effectiveness of marketing communications.
To apply, please send a cover letter and resume to email@example.com by Sep 17.
To be successful you'll need:
- A believer in the value of creating social good and social innovation, passionate about youth development and embrace teamwork and collaborations.
- Entrepreneurial, creative, proactive mindset required of start-ups that takes ownership for targets and seeks opportunities for improvement / growth of the program without much guidance.
- Innovative, creative and analytical with a track record of managing marketing projects.
- High degree of independence.
- Positive, solutions orientated attitude, drive for excellence and ability to be a team player.
- Experience in events, communications or digital marketing, and strong understanding of SEO, social media trends, content and platforms.
- Basic knowledge of design software, such as photoshop, illustrator or InDesign
- Excellent command of written and spoken English & Chinese (Cantonese) is a must.
- 2+ years of related work experience, with Degrees in related areas such as business, marketing or communications will be advantageous.
- Ideal candidate will have experience working with educational institutions, and/or has knowledge of current trends in adult learning, issues and the players in the skills training landscape.
- Candidates with more experience will be considered as Senior Officer.
What you'll do:
Marketing & Communications
- Develop and implement all-round marketing activities and communications campaigns to engage stakeholders (including donors, employers, learners and government organizations).
- Create a wide range of different marketing materials including pitching decks, newsletters, flyers, videos etc., and standardize communications materials across all functions and programs.
- Assist in copy-writing, content creative and layout design for marketing prints and digital materials.
- Manage company website, coordinate and deliver social media activity across a range of channels.
- Support outreach and engagement activity with relevant stakeholders.
- Support media activity, with the sourcing of stories from across the organization and student body to raise the profile.
- Assist in analyzing the effectiveness of campaigns.
- Develop and execute internal marketing communications to ensure an organization-wide understanding of the marketing goals.
- Liaise with event organizers, influencers and other key employment forums and other appropriate and relevant people to enhance mentoring, funding and connections.
- Implement employer networking events and other publicity events.
Worldwide, more than 75 million young people are unemployed. But many employers can’t find people with the skills they need for entry-level jobs. Generation was created in 2014 to help bridge this gap—at speed and scale.
We’re building a skills-training methodology that can serve hundreds of thousands, and eventually millions, of young people a year. And we’re building proof that this training creates real business outcomes for employers, and lasting career impact for trainees—so everyone has the incentive to invest in skills. Our goal is to help our students achieve personal and professional success—and fundamentally change their life trajectories. Generation programs prepare unemployed or underemployed young people, aged 18 to 29, for jobs in four sectors: healthcare, technology, retail/sales, and skilled trades.
Today, Generation is active in twelve countries—101 cities and 280 sites—with diverse social, economic and labor-market contexts.