Marketing / Hong Kong

Marketing Manager


We’re expanding!

Generation Hong Kong is not the typical non-profit organization (NGOs) that you could imagine. Instead, we’re a fast-growing non-profit start-up that doesn’t only solve problems but also drive system changes in the education to employment space. We are a team of passionate individuals coming from different backgrounds and professions, from commercial to education and non-profit sectors. “Better our Best” is our value that brings us all together. If you are open-minded, agile and want to drive changes at a deeper systemic level, this is the place that feels like home.

Generation is an independent nonprofit founded in 2014 by McKinsey & Company to help bridge the education to employment gap – at speed and scale. We have trained and graduated 61,000+ people into careers across 16 countries with diverse social, economic and labor-market contexts. Our effort in Hong Kong covers 6 training programs in 3 future-oriented industries since 2018. Over 600 learners have been trained from around 40 cohorts. And the employment rate of our learners after graduation is close to 90%.
Everything we do is to support underserved individuals into life-changing careers. We believe our proven methodology can eventually serve millions of stakeholders including individuals and employers. We will never be perfect, and we always have more to learn. We use data, experience, and dialogue to grow and improve. And we are collaborating closely with our partners to drive the systemic change in the education to employment space.

Marketing Manager

Job Overview
The Marketing Manager (Performance & Experience) is a full-time role and will report to the Head of Marketing and Communication. The Manager will be responsible for the overall marketing and communication strategy and execution in Generation Hong Kong for beneficiaries of, but not limited to, youth development projects including Special Education Needs (SEN) youth, under the guidance of the management. A 2-year contract employment will be offered to the successful candidate. Permanent employment will be subject to mutual agreement between Generation Hong Kong and the individual after the contract ends.

To apply, please send a cover letter and resume with last and expected salary to

To be successful you'll need:

  • Bachelor’s Degree or equivalent experience in Digital Marketing, Communications, or a related field of study.
  • Minimum 5 years of performance or digital marketing experience, experience working within the education sector will be a plus.
  • In-depth knowledge and experience in integrated marketing, especially in digital marketing and social media.
  • Hands-on experience in running marketing campaigns and using digital platforms and campaign management tools.
  • Demonstrated ability to define success metrics for both awareness and tactical initiatives.
  • Entrepreneurial, resilient, innovative, growth and performance-driven mindsets required.
  • Strong project management skills – ability to handle the complexities of working with cross-functional teams and key stakeholders.
  • Strong team player and ability to foster relationships and collaborate across disciplines.
  • Strong project management, data-driven and analytical skills.
  • Excellent organisational, interpersonal and communication skills.
  • Positive, solutions-oriented attitude, drive for excellence and ability to be a team player.
  • Ability to work against tight deadlines and in a fast-paced environment to achieve program targets and objectives.
  • Immediate availability is preferred.

What you'll do:

  • Support the development and execution of marcom strategies to achieve defined objectives, drive brand and program affiliation, as well as overall organisational performance.
  • Leverage industries and consumer insights to develop marketing and communication campaigns and promotions.
  • Collaborate with senior marketing leaders to develop performance measurement matrix, activation tools, optimization and media plans across all initiatives.
  • Partner with external digital, tech and media agencies to create and execute effective integrated marketing campaigns.
  • Drive performance and improvement on all paid and owned media / platforms.
  • Evaluate, maintain and enhance website, platform and portal integration and experience.
  • Coordinate between funders, partners, agencies, internal program and management teams.
  • Conduct post-campaign reviews and be responsible for regular reporting of campaign performance, learnings and optimization recommendations with relevant stakeholders.
  • Propose creative ideas and test new approaches as guided by commercial and marketing objectives.
  • All other duties as assigned by the Senior Management.


About Generation

Worldwide, more than 75 million young people are unemployed. But many employers can’t find people with the skills they need for entry-level jobs. Generation was created in 2014 to help bridge this gap—at speed and scale.

We’re building a skills-training methodology that can serve hundreds of thousands, and eventually millions, of young people a year. And we’re building proof that this training creates real business outcomes for employers, and lasting career impact for trainees—so everyone has the incentive to invest in skills. Our goal is to help our students achieve personal and professional success—and fundamentally change their life trajectories. Generation programs prepare unemployed or underemployed young people, aged 18 to 29, for jobs in four sectors: healthcare, technology, retail/sales, and skilled trades.

Today, Generation is active in fourteen countries with diverse social, economic and labor-market contexts.