/ Hong Kong

Program Coordinator (External Relations)

Generation Hong Kong seeks to recruit a Program Coordinator (External Relations) to join an exciting new initiative on eldercare, aiming to sow the seeds on a new direction towards replenishing the eldercare sector with a reliable source of committed and compassionate new joiners, through direct involvement from like-minded employers in the end-to-end journey. The goal is that the passionate, empathetic graduates of the Program, with the way they approach their daily efforts, will also help inspire and amplify compassionate values among the clients and carers that they will serve.

To apply, please send a cover letter and resume to hkcareers@generation.org by Oct 31.

To be successful you'll need:


Candidates for this role would be expected to possess the following experience and qualifications:

  • Minimum of 3 years of experience in a NGO / education sector in Hong Kong; extensive contacts within the eldercare landscape will be an advantage.
  • Strong understanding on the current trends, gaps and skills training landscape of the eldercare sector.
  • Passionate to drive a compassionate-based project for the eldercare sector.
  • Creative and analytical thinker with a track record of managing projects and delivering operational targets.
  • Professional demeanour, excellent organizational, interpersonal and communication skills, and attention to detail.
  • Self-reflective and open to frequent feedback from students and the leadership team.
  • Positive, solutions-orientated attitude, drive for excellence and ability to be a team player.
  • Entrepreneurial, creative, proactive mindset required of start-ups that takes ownership for targets and seeks opportunities for improvement / growth of the program without guidance.
  • Ability to work against firm deadlines to achieve the targets and objectives.
  • Excellent command of written and spoken English & Chinese (Cantonese) is a must.
  • Knowledge in design tools (e.g. A.I, Photoshop) and visual development will be a plus.

What you'll do:


The Program Coordinator (External Relations) is a full-time role that will report to the Program Manager and is a part of driving force to provide support in employer engagement and marketing duties. The key responsibilities are:

Employer Relationship Building & Management

  • Facilitate the building and deepening of employer relationships – which includes research of potential employers, meeting employers in understanding their needs, exploring potential collaborations and employment opportunities for learners
  • Prepare and present regular dashboards customized for various employers
  • Maintain good relationships with employers to secure employer commitments to hire graduates and institute meaningful follow-up with employers to increase repeat hiring
  • Collect regular program feedback from employer stakeholders and recommend improvements and perform ROI analysis with student & employer data collected.

Marketing & Communications

  • Assist the program manager in strategic planning for leaner’s mobilization and publicity for the eldercare initiative.
  • Coordinate and deliver social media activity across a range of channels including video, write-ups and graphics production.
  • Deliver outreach and engagement activities to engage stakeholders (including donors, employers, learners and government organizations).
  • Support media activity, with the sourcing of stories from across the organization and student body to raise the profile.

Program management and Coordination (Employer-related duties)

  • Liaise with students and employers to support in the work experience and job placement process.
  • Support the recruitment process, through meeting with local community organisations, assisting in the alumni referral process and communicating with other recruitment partners.
  • Provide admin support to smooth operation of the courses and trainings when involving employers and external parties.
  • All other duties as assigned by the Program Manager.

About Generation

Worldwide, more than 75 million young people are unemployed. But many employers can’t find people with the skills they need for entry-level jobs. Generation was created in 2014 to help bridge this gap—at speed and scale.

We’re building a skills-training methodology that can serve hundreds of thousands, and eventually millions, of young people a year. And we’re building proof that this training creates real business outcomes for employers, and lasting career impact for trainees—so everyone has the incentive to invest in skills. Our goal is to help our students achieve personal and professional success—and fundamentally change their life trajectories. Generation programs prepare unemployed or underemployed young people, aged 18 to 29, for jobs in four sectors: healthcare, technology, retail/sales, and skilled trades.

Today, Generation is active in twelve countries—142 cities and 368 sites—with diverse social, economic and labor-market contexts.