Generation Singapore

Digital Marketing

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Generation partners with SkillsFuture Singapore to launch a 40 day bootcamp for aspiring digital marketeers.

The SkillsFuture Work-Learn Bootcamp is a new work-learn programme for fresh graduates and mid-career individuals that will equip fresh graduates and mid-career individuals with the relevant job-role specific behavioural, mind-set and technical skills in sectors with acute demand. Participants will undergo an 8 to 12 weeks of intensive institutional training before seeking employment. It is a three-year pilot programme, developed in partnership between Generation, SkillsFuture Singapore (a Singapore government statutory board), 5 polytechnics (Ngee Ann Polytechnic, Nanyang Polytechnic, Republic Polytechnic, Singapore Polytechnic, Temasek Polytechnic) and the Institute of Technical Education.

SkillsFuture is a national movement to provide Singaporeans with the opportunities to develop their fullest potential throughout life, regardless of their starting points.


of retrenched employees are still unemployed after 6 months


of Singapore youths are unemployed vs 2% across all ages(source: SG Ministry of Manpower Labor report 2017)

Program Details

Duration: 8 weeks   |   Hours: Monday to Friday, 9am to 5pm   |   Locations: Republic Polytechnic, Singapore Institute of Retail Studies (SIRS)

Technical Skills

  • Digital marketing planning
  • Search Engine Optimization (SEO)
  • Search Enginer Marketing (SEM)
  • Corporate Branding
  • Personal Branding
  • Content creation basics
  • Photoshop basics
  • Web analytics basics
  • Business innovation driven by Digital marketing

Behavior & Mindsets

  • Personal responsibility
  • Future orientation
  • Growth mindset
  • Persistence
  • Time management
  • Teamwork
  • Communication skills
  • Resume refining skills
  • Interviewing techniques


  • Should be a Singapore Citizen or PR
  • Should be 18 or above as on the date of enrollment into the program
  • Should be keen to start a full-time job immediately after completion of the training, subject to getting a job-offer
  • Complete the selection process (described below)

Selection Process

  • 1 Digital proficiency test
  • 2 In-person activity/case-study
  • 3 In-person interview

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Digital Marketing

Generation partners with SkillsFuture Singapore to launch a 40 day bootcamp for aspiring digital marketeers.

Join a valued network

When you join Generation, you’re not just learning job skills, you’re joining a valuable network of mentors and peers that you can rely upon throughout your career.

Singapore Partners

Includes partners across all Singapore programs

McKinsey & Company  •  SkillsFuture Singapore
Institute of Technical Education   •   Nanyang Polytechnic   •   Ngee Ann Polytechnic   •   Republic Polytechnic   •   Singapore Polytechnic   •   Temasek Polytechnic

Singapore Employers

Includes employers across all Singapore programs

Partners will be listed soon

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