Generation Singapore

Digital Marketing

Express interest in applying Register interest

Generation partners with SkillsFuture Singapore to launch a 40 day bootcamp for aspiring digital marketeers.

The SkillsFuture Work-Learn Bootcamp is a new work-learn programme for fresh graduates and mid-career individuals that will equip fresh graduates and mid-career individuals with the relevant job-role specific behavioural, mind-set and technical skills in sectors with acute demand. Participants will undergo an 8 to 12 weeks of intensive institutional training before seeking employment. It is a three-year pilot programme, developed in partnership between Generation, SkillsFuture Singapore (a Singapore government statutory board), 5 polytechnics (Ngee Ann Polytechnic, Nanyang Polytechnic, Republic Polytechnic, Singapore Polytechnic, Temasek Polytechnic) and the Institute of Technical Education.

SkillsFuture is a national movement to provide Singaporeans with the opportunities to develop their fullest potential throughout life, regardless of their starting points.

Selection Process

  • 1 Digital proficiency test
  • 2 In-person activity/case-study
  • 3 In-person interview

of retrenched employees are still unemployed after 6 months


of Singapore youths are unemployed vs 2% across all ages(source: SG Ministry of Manpower Labor report 2017)

Program Length

8 weeks

Monday to Friday, 9am to 5pm


  • Should be a Singapore Citizen or PR
  • Should be 18 or above as on the date of enrollment into the program
  • Should be keen to start a full-time job immediately after completion of the training, subject to getting a job-offer
  • Complete the selection process (described below)


Republic Polytechnic, Singapore Institute of Retail Studies (SIRS)

Skills Earned

Technical Skills

  • Digital marketing planning
  • Search Engine Optimization (SEO)
  • Search Enginer Marketing (SEM)
  • Corporate Branding
  • Personal Branding
  • Content creation basics
  • Photoshop basics
  • Web analytics basics
  • Business innovation driven by Digital marketing

Behavior & Mindsets

  • Personal responsibility
  • Future orientation
  • Growth mindset
  • Persistence
  • Time management
  • Teamwork
  • Communication skills
  • Resume refining skills
  • Interviewing techniques

Digital Marketing

Generation partners with SkillsFuture Singapore to launch a 40 day bootcamp for aspiring digital marketeers.

Join a valued network

When you join Generation, you’re not just learning job skills, you’re joining a valuable network of mentors and peers that you can rely upon throughout your career.

Singapore Partners

Includes partners across all Singapore programs

  McKinsey & Company    SkillsFuture Singapore  
  Institute of Technical Education    Nanyang Polytechnic    Ngee Ann Polytechnic    Republic Polytechnic    Singapore Polytechnic    Temasek Polytechnic  

Singapore Employers

Includes employers across all Singapore programs

  Partners will be listed soon  

Join a group of partners who are committed to solving youth unemployment in Singapore