Our Mission
We transform education to employment systems to prepare, place, and support people into life-changing careers that would otherwise be inaccessible. We have a methodology that we believe can serve hundreds of thousands—and eventually millions—of people who are unemployed, underemployed, or need to learn new skills. Our program creates real business value for employers and lasting career impact for participants.
Generation Strategy 2023‑2025
We believe in the power of employment to change lives. We’re organizing our work from 2023-25 around three pillars — innovate, advocate, and grow — that will drive our mission forward.
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Our values
Go further, together.
We are better together. We collaborate with and help others, both inside and outside of Generation.
Solve problems that matter.
We work on activities that do the most to advance our mission, and rigorously measure our impact to guide where we spend our time and resources.
Better our best.
We will never be perfect, and we always have more to learn. As long as we use data, experience, and dialogue to grow and improve, we are moving in the right direction.
Empower & support.
We know that people do their best when treated with kindness and respect. We support and develop each other personally and professionally, allowing our unique talents and capabilities to flourish.
Here to serve.
We commit to enabling the learning and growth of our participants, and to providing great talent for our employer partners. One alone is not enough, our success depends on serving both groups.
Be open & transparent.
We believe in honest sharing. We welcome diverse perspectives, opinions, and ideas.Our funders
Global partners on COVID-19 jobs recovery
No single institution can solve the complex problem of unemployment alone. We are grateful for our many generous supporters. Approximately half of our funding comes from philanthropy and half from employers & government donors.
Adyen • Amazon Career Choice • Amazon Web Services re/Start • Annie E. Casey Foundation • Arco Instituto de Educacao • Arymax Foundation • Ascendium Education • Atlanta Hospitality • Australian Government Department of Education, Skills, and Employment (DESE) • Australian Government Department of Social Services • AVPN – KKR • B3 Social • Bank of America • Barclay’s • Blackbaud • Blue Meridian • Brasscom • CareerSource Northeast Florida • Center for the Future of Arizona • Citi Foundation • Citibanamex • Community College Workforce Cooperative • Community Foundation for Northeast Florida • European Social Fund • Fidelity Charitable • Florida Blue Foundation • Fondazione Cassa Depositi e Prestiti • Française des Jeux • Garcia Family Foundation • Garfield Weston Foundation • Good Things Foundation • Google.org • Gotham Gives Inc. • Greater London Authority • Greater Manchester Combined Authority – DCMS • Greater Manchester Combined Authority – Department for Education • Greater Manchester Combined Authority – Prince’s Trust • Hays Business Solutions • Hg Foundation • Ibex Global Solutions Ltd. • Infocom and Media Development Authority (IMDA) • InfoJobs • Institute of Technical Education (ITE) • Instituto para el Desarrollo en Robotica, IDR • Intesa San Paolo • JP Morgan Charitable Giving Fund • JP Morgan Chase Foundation • Klépierre • Leeds City Region • LinkedIn • Macquarie Group Foundation • Massachusetts Institute of Technology • Mayo Clinic • McKinsey & Company • Meta • MetLife Foundation • Microsoft • Microsoft Philanthropies • Monte de Piedad • National Skill Development Corporation • Next • ONCE Foundation • OneTen Coalition Inc. • Pole Emploi • Pure Good Foundation • RISE • Robin Hood Foundation • Rockefeller Foundation • Roddenberry Foundation • Safaricom Foundation • Salesforce • Samagra Development Associates Private Limited • San Juan Hospitality • Schultz Family Foundation • ServiceNow • SIE Fund • Silver Lake • Skills Future Singapore • Social Finance – SkillUp Coalition • Stand Together Foundation • Stanley Black & Decker • SumUp • Sutherland Global Services • Swedish International Development Cooperation Agency (SIDA) • Telles Foundation • Temasek Polytechnic • The BlackRock Foundation • The Credit Suisse APAC Foundation • The D. H. Chen Foundation • The Growth Company • The Hong Kong Jockey Club Charities Trust • The IKEA Foundation • The Jim Moran Foundation • The Shihara Family Foundation • Thoughtworks • United Services Automobile Association (USAA) • United States Agency for International Development (USAID) • United Way • United Way of Northeast Florida • United Way Spain • Unity • Universia • URW • Verizon Foundation • Victorian Department of Jobs Precincts, and Regions • VRB Social • Wadhwani Foundation • Walmart • Webhelp • West Midlands Combined Authority • WeWork • Women’s Giving Alliance • Workday
How do we prepare people for a career?
Generation prepares adults of all ages for jobs in four sectors. Our approach has seven components.
- 1 Jobs and employer engagement from the start.
- 2 Learner recruitment based on intrinsics, effort, and employment standards for the profession.
- 3 4-12 weeks of technical, behavioral, mindset & professional presence skill training, with social support services provided.
- 4 Interviews with employer partners for immediate job placement.
- 5 Mentorship during and after the program and an alumni community that follows graduates into the workplace.
- 6 Return on investment for employers, students, and society.
- 7 A data-centered approach at every step.
Annual Report
Dive inside our global impact, graduate stories, and future plans.
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Meeting the World’s Midcareer Moment
Ageism is real, and it’s global — but there are concrete ways we can better support midcareer job seekers. Read more in our latest research.
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Generation Stories
Marília | Brazil
"Generation wanted to know my story, not my household income or who I lived with. They wanted to know about my greatest challenge - leaving my city, my family.”
Natalia | Brazil
Seeking benefits and stability Natalia earned an undergraduate degree in physical education, and upon graduating, began giving private classes. She put tremendous effort into her work, but felt she wasn’t seeing the fruit of her labor. She became increasingly frustrated. The income she earned was minimal, and as a freelancer she did not have benefits...