Our Mission

We transform education to employment systems to prepare, place, and support people into life-changing careers that would otherwise be inaccessible. We have a methodology that we believe can serve hundreds of thousands—and eventually millions—of people who are unemployed, underemployed, or need to learn new skills. Our program creates real business value for employers and lasting career impact for participants.

Our values

Go further, together.

We are better together. We collaborate with and help others, both inside and outside of Generation.

Solve problems that matter.

We work on activities that do the most to advance our mission, and rigorously measure our impact to guide where we spend our time and resources.

Better our best.

We will never be perfect, and we always have more to learn. As long as we use data, experience, and dialogue to grow and improve, we are moving in the right direction.

Empower & support.

We know that people do their best when treated with kindness and respect. We support and develop each other personally and professionally, allowing our unique talents and capabilities to flourish.

Here to serve.

We commit to enabling the learning and growth of our participants, and to providing great talent for our employer partners. One alone is not enough, our success depends on serving both groups.

Be open & transparent.

We believe in honest sharing. We welcome diverse perspectives, opinions, and ideas.

Our funders

No single institution can solve the complex problem of unemployment alone.

McKinsey & Company – Founder

Amazon Web Services  •  Atlanta CareerRise  •  Barclay’s  •  BB&T Bank  •  Bécalos  •  Bill & Melinda Gates Foundation  •  Boys and Girls Club of Puerto Rico  •  CareerSource of Northeast Florida  •  Charlotte Executive Leadership Council  •  Charlotte Works  •  Citicorp  •  Community Foundation of Northeast Florida  •  District of Columbia Department of Employment Services  •  Fondo Social Europeo  •  Fundación Nacional de Monte de Piedad  •  Google.org  •  Gruppo Fresia  •  Health Education England  •  Hong Kong Jockey Club Charities Trust  •  IKEA Foundation  •  Intel  •  Intercontinental Hotels Group Foundation  •  Intesa Sanpaolo  •  Klépierre  •  La Fundación INCYDE  •  Lagardère Travel Retail  •  Longwood Foundation  •  Manchester Health & Care Commissioning Group  •  McKinsey Global Services India Pvt. Ltd  •  McKinsey Knowledge Center  •  MetLife Foundation  •  Microsoft  •  Ministerio de Trabajo, Migraciones y Seguridad Social  •  Punjab Skills Development Fund (PSDF)  •  Ralph C. Wilson, Jr. Foundation  •  Safaricom Foundation  •  Secretaría de Innovación, Ciencia y Tecnología del Estado de Jalisco  •  Skills Future Singapore (SSG)  •  Sodexo  •  Starbucks Foundation  •  Svicom  •  Swedish International Development Cooperation Agency (SIDA)  •  Temasek Holdings Advisors India Private Limited  •  The East Africa Trade and Investment Hub  •  The Rockefeller Foundation  •  Unibail-Rodamco Westfield  •  Unión Europea  •  United States Department of Labor Employment Training Administration  •  United Way India  •  United Way of Greater Atlanta Opportunity Youth Fund  •  United Way of Northeast Florida  •  United Way of Southeastern Michigan  •  United Way Spain  •  United Way Worldwide  •  USAID  •  Wadhwani Foundation  •  Walmart National Giving  •  Wells Fargo Foundation  •  Wilmington Leaders Alliance  •  WorkSource DeKalb

How do we prepare people for a career?

Generation prepares adults of all ages for jobs in four sectors. Our approach has seven components.

  1. 1 Jobs and employer engagement from the start.
  2. 2 Learner recruitment based on intrinsics, effort, and employment standards for the profession.
  3. 3 4-12 weeks of technical, behavioral, mindset & professional presence skill training, with social support services provided.
  4. 4 Interviews with employer partners for immediate job placement.
  5. 5 Mentorship during and after the program and an alumni community that follows graduates into the workplace.
  6. 6 Return on investment for employers, students, and society.
  7. 7 A data-centered approach at every step.

Our Team

Generation has experienced, dynamic team members around the world.

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Annual Report

Dive inside our global impact, graduate stories, and future plans.

Check it out Download

News

Course to upskill nurses working with COVID-19 patients launches in Italy

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Generation’s Response to COVID-19

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More than 5,000 youth graduate with skills needed by employers in Kenya

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Generation Stories

Geri | Jacksonville

Thanks to Generation’s Retail Career Advancement Program and Geri’s fortitude, she’s moved to a completely new city, with a leadership role in a new organization – something she may not have done without Generation.

Borja | Spain

Before applying to Generation Spain, Borja—with a Bachelor’s degree in Environmental Science and a Master’s degree in Ecology— had been unemployed for a year.