Our Mission
We transform education to employment systems to prepare, place, and support people into life-changing careers that would otherwise be inaccessible. We have a methodology that we believe can serve hundreds of thousands—and eventually millions—of people who are unemployed, underemployed, or need to learn new skills. Our program creates real business value for employers and lasting career impact for participants.
Generation Strategy 2023‑2025
We believe in the power of employment to change lives. We’re organizing our work from 2023-25 around three pillars — innovate, advocate, and grow — that will drive our mission forward.
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Our values
Go further, together.
We are better together. We collaborate with and help others, both inside and outside of Generation.
Solve problems that matter.
We work on activities that do the most to advance our mission, and rigorously measure our impact to guide where we spend our time and resources.
Better our best.
We will never be perfect, and we always have more to learn. As long as we use data, experience, and dialogue to grow and improve, we are moving in the right direction.
Empower & support.
We know that people do their best when treated with kindness and respect. We support and develop each other personally and professionally, allowing our unique talents and capabilities to flourish.
Here to serve.
We commit to enabling the learning and growth of our participants, and to providing great talent for our employer partners. One alone is not enough, our success depends on serving both groups.
Be open & transparent.
We believe in honest sharing. We welcome diverse perspectives, opinions, and ideas.Our funders
Global partners on COVID-19 jobs recovery
No single institution can solve the complex problem of unemployment alone. We are grateful for our many generous supporters. Approximately half of our funding comes from philanthropy and half from employers & government donors.
Admiral • Admiral Group Plc • Amazon Web Services • American Express • Annie E. Casey Foundation • Arymax Foundation • Ascendium Education • Axis Bank Foundation • B3 Social • Bank of America Foundation • Barclay’s • BlackRock Foundation • Boys and Girls Club of Puerto Rico • CareerSource Northeast Florida • Citi Foundation • Clayton, Dubilier & Rice (CDR) Foundation • Cloudera • Communities Foundation North Texas • Credit Suisse APAC Foundation • D. H. Chen Foundation • Dentons Canada • Dentons USA • Draper Richards Kaplan Foundation • Escuela de Organización Industrial (EOI) • ESF – Greater London Authority • Eversheds Sutherland USA • FactSet • Fidelity Foundation • Fondazione Cassa Depositi e Prestiti • Fremavi (Epsor) • Garcia Family Foundation • Gerson Lehrman Group (GLG) • Google.org • Greater Manchester Combined Authority – Digital Skills Partnership • Hg Foundation • Hilton Foundation • Hong Kong Jockey Club Charities Trust • IKEA Foundation • Incyde • Infocom and Media Development Authority (IMDA) • InfoJobs • Institute of Technical Education (ITE) • Instituto para el Desarrollo en Robotica, IDR • Intesa Sanpaolo • Jim Moran Foundation • JP Morgan Chase Foundation • Latham & Watkins France • Latham & Watkins Spain • League of Southeastern Credit Unions • LinkedIn • Macquarie Group Foundation • Mastercard Foundation • McKinsey & Company • Meta Platforms, Inc. • MetLife Foundation • Microsoft • Paul Ramsey Foundation • Pure Good Foundation • Regions Bank Foundation • RippleWorks Inc. • Rockefeller Foundation • Santander • Schultz Family Foundation • Shell International Limited • SMDEIS • Splunk • Stand Together Foundation • Standard Chartered Foundation • Starbucks Foundation • Swedish International Development Cooperation Agency (SIDA) • Telles Foundation • Temasek Holdings Advisors India Private Limited • Thai Ministry of Higher Education, Science, Research and Innovation • The Learning Agency • TIAA Bank • TrustLaw via Thomson Reuters Foundation • UK Government Department for Education • Unibail-Rodamco Westfield • United Services Automobile Association (USAA) • United Way of Northeast Florida • Unity • Vanguard Charitable • Verizon • VRB Social • Walmart National Giving • West Midlands Combined Authority – Digital Skills Partnership • WeWork • Workday • World Health Organization
How do we prepare people for a career?
Generation prepares adults of all ages for jobs in four sectors. Our approach has seven components.
- 1 Jobs and employer engagement from the start.
- 2 Learner recruitment based on intrinsics, effort, and employment standards for the profession.
- 3 4-16 weeks of technical, behavioral, mindset & professional presence skill training, with social support services provided.
- 4 Interviews with employers for rapid job placement.
- 5 Mentorship during and after the program and an alumni community that follows graduates into the workplace.
- 6 Return on investment for employers, students, and society.
- 7 A data-centered approach at every step.
Annual Report
Dive inside our global impact, graduate stories, and future plans.
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Meeting the World’s Midcareer Moment
Ageism is real, and it’s global — but there are concrete ways we can better support midcareer job seekers. Read more in our latest research.
Learn more
Generation Stories
Bishal | India
Lacking the money or connections to find a good job Bishal had struggled to get a foothold in the job market—or to find a training program that could help him do so. He had worked part-time in his aunt’s photocopy shop and enrolled in a computer course and a correspondence degree. “I was in need...