Our Mission

Our mission is two-fold: to empower young people to build thriving, sustainable careers and to provide employers the highly-skilled, motivated talent they need. We have a skills-training methodology that we believe can serve hundreds of thousands—and eventually millions—of unemployed and underemployed young people. And we’re proving that this training creates real business value for employers, and lasting career impact for participants—so everyone has the incentive to invest in skills.

Our values

Go further, together.

We are better together. We collaborate with and help others, both inside and outside of Generation.

Solve problems that matter.

We work on activities that do the most to advance our mission, and rigorously measure our impact to guide where we spend our time and resources.

Better our best.

We will never be perfect, and we always have more to learn. As long as we use data, experience, and dialogue to grow and improve, we are moving in the right direction.

Empower & support.

We know that people do their best when treated with kindness and respect. We support and develop each other personally and professionally, allowing our unique talents and capabilities to flourish.

Here to serve.

We commit to enabling the learning and growth of our participants, and to providing great talent for our employer partners. One alone is not enough, our success depends on serving both groups.

Be open & transparent.

We believe in honest sharing. We welcome diverse perspectives, opinions, and ideas.

Our funders

No single institution can solve the complex problem of youth unemployment alone.

McKinsey & Company – Founder

Amazon Web Services • Atlanta CareerRise • Barclay’s • BB&T Bank • Bécalos • Bill & Melinda Gates Foundation • Boys and Girls Club of Puerto Rico • CareerSource of Northeast Florida • Charlotte Executive Leadership Council • Charlotte Works • Citicorp • Community Foundation of Northeast Florida • District of Columbia Department of Employment Services • Fondo Social Europeo • Fundación Nacional de Monte de Piedad • Google.org • Gruppo Fresia • Health Education England • Hong Kong Jockey Club Charities Trust • Intel • Intercontinental Hotels Group Foundation • Intesa Sanpaolo • Klépierre • La Fundación INCYDE • Lagardère Travel Retail • Longwood Foundation • Manchester Health & Care Commissioning Group • McKinsey Global Services India Pvt. Ltd • McKinsey Knowledge Center • MetLife Foundation • Microsoft • Ministerio de Trabajo, Migraciones y Seguridad Social • Punjab Skills Development Fund (PSDF) • Ralph C. Wilson, Jr. Foundation • Safaricom Foundation • Secretaría de Innovación, Ciencia y Tecnología del Estado de Jalisco • Skills Future Singapore (SSG) • Sodexo • Starbucks Foundation • Svicom • Swedish International Development Cooperation Agency (SIDA) • Temasek Holdings Advisors India Private Limited • The East Africa Trade and Investment Hub • The Rockefeller Foundation • Unibail-Rodamco Westfield • Unión Europea • United States Department of Labor Employment Training Administration • United Way India • United Way of Greater Atlanta Opportunity Youth Fund • United Way of Northeast Florida • United Way of Southeastern Michigan • United Way Spain • United Way Worldwide • USAID • Wadhwani Foundation • Walmart National Giving • Wells Fargo Foundation • Wilmington Leaders Alliance • WorkSource DeKalb

How do we prepare young people for a career?

Generation trains people ages 18-29 for jobs in four sectors. Our approach has seven components.

1 Jobs and employer engagement from the start.
2 Recruit students based on intrinsics, effort, and employment standards for the profession.
3 4-12 weeks of technical, behavioral, mindset & professional presence skill training, with social support services in parallel.
4 Interviews with employer partners for immediate job placement.
5 Mentorship and a community that follows graduates into the workplace.
6 Return on investment for employers, students, and society.
7 Collect and analyze data at all stages.