Our Mission

We transform education to employment systems to prepare, place, and support people into life-changing careers that would otherwise be inaccessible. We have a methodology that we believe can serve hundreds of thousands—and eventually millions—of people who are unemployed, underemployed, or need to learn new skills. Our program creates real business value for employers and lasting career impact for participants.

Our values

Go further, together.

We are better together. We collaborate with and help others, both inside and outside of Generation.

Solve problems that matter.

We work on activities that do the most to advance our mission, and rigorously measure our impact to guide where we spend our time and resources.

Better our best.

We will never be perfect, and we always have more to learn. As long as we use data, experience, and dialogue to grow and improve, we are moving in the right direction.

Empower & support.

We know that people do their best when treated with kindness and respect. We support and develop each other personally and professionally, allowing our unique talents and capabilities to flourish.

Here to serve.

We commit to enabling the learning and growth of our participants, and to providing great talent for our employer partners. One alone is not enough, our success depends on serving both groups.

Be open & transparent.

We believe in honest sharing. We welcome diverse perspectives, opinions, and ideas.

Our funders

Global partners on COVID-19 jobs recovery

No single institution can solve the complex problem of unemployment alone.

McKinsey & Company – Founder

Amazon Web Services • Annie E. Casey Foundation • Arymax Foundation • Atento • Atlanta Airport Marriott • Atlanta CareerRise • Atrium Health • Australia Department of Social Services • Bank of America Foundation • Barclay’s • Bill & Melinda Gates Foundation • BlackRock • Cardinal Health • CareerSource of Northeast Florida • Charlotte Executive Leadership Council • Citi Foundation • Coca-Cola Bottling Co. Consolidated • Community Foundation of Northeast Florida • Delaware Community Foundation • Escuela de Organización Industrial (EOI) • Fondo Social Europeo • Foundation for the Carolinas • Garcia Family Foundation • Gatwick Airport • Good Things Foundation • Google.org • Greater Manchester Combined Authority • HMI Institute of Health Sciences • Hong Kong Jockey Club Charities Trust • IKEA Foundation • InfoJobs • Institute of Technical Education (ITE) • Intesa Sanpaolo • ISS Facility Services Limited • Jim Moran Foundation • Klépierre • La Fundación INCYDE • Lyft • M. Davis & Sons • Macquarie Group Foundation • Manchester Health & Care Commissioning Group • McKinsey Global Services India Pvt. Ltd • McKinsey Knowledge Center • MetLife Foundation • Microsoft Philanthropies • Nacional de Monte de Piedad • New Profit • Novant Health, Inc. • Oracle • PNC Bank • Punjab Skills Development Fund (PSDF) • Ralph C. Wilson, Jr. Foundation • Red.es • Regions Bank Foundation • Roddenberry Foundation • Safaricom Foundation • Schultz Family Foundation • Skills Future Singapore • Stand Together Foundation • Starbucks Foundation • Swedish International Development Cooperation Agency (SIDA) • Temasek Holdings Advisors India Private Limited • The Birshan Charitable Trust • The Rockefeller Foundation • The Social Innovation and Entrepreneurship Development Fund • TIAA Bank • Unibail-Rodamco Westfield • United States Department of Labor Employment Training Administration • United Way of Greater Atlanta • United Way of Northeast Florida • United Way Worldwide (Detroit) • USAID • Vanguard Charitable • Verizon • VRB Social • Wadhwani Charitable Foundation • Walmart National Giving • Wells Fargo Foundation • West Midlands Combined Authority • WeWork • Wilmington Leaders Alliance • Workday • WSFS Bank

How do we prepare people for a career?

Generation prepares adults of all ages for jobs in four sectors. Our approach has seven components.

1 Jobs and employer engagement from the start.
2 Learner recruitment based on intrinsics, effort, and employment standards for the profession.
3 4-12 weeks of technical, behavioral, mindset & professional presence skill training, with social support services provided.
4 Interviews with employer partners for immediate job placement.
5 Mentorship during and after the program and an alumni community that follows graduates into the workplace.
6 Return on investment for employers, students, and society.
7 A data-centered approach at every step.