Global Director of Digital
Alma Angela Merino is Global Director of Digital at Generation. Alma Angela has over 15 years of experience as a consultant for digital customer experience and market research in the fields of e-government, e-commerce, bankingm and telecommunication industries in Mexico. Prior to Generation, she worked as COO for Vetta, a startup technology builder in LATAM, and Business Model Designer for startups in Mexico in InnoHub, a venture builder.
She is PhD Candidate in Strategic Communications and Marketing at Universidad Anáhuac México Norte and has a Marketing Master’s Degree. Her studies are focused on the concept of Fandomics, the influence of fandoms in the digital world, virtual community integrations, and their effects in software interfaces. She is a faculty member for bachelor’s and master’s programs at her Alma Mater.