AI Digital Marketing Session

AI Digital Marketing Session – What do we offer?

The session combines self-paced online content designed to work into your busy schedule.  In Generation’s Digital Marketing Sessions, you will be introduced to AI tools designed to enhance digital marketing strategies, helping you work more efficiently and creatively in an evolving digital landscape. Through hands-on experimentation, you will learn how to integrate AI into key marketing tasks such as content creation, SEO, email marketing, and social media management.

At the same time, you will cultivate a future-oriented mindset that balances AI’s capabilities with human creativity, responsible usage considerations, and strategic decision-making – ensuring your marketing initiatives remain impactful, relevant, and customer-focused. Once complete, you’ll earn a digital certification that highlights your commitment to personal and professional growth.

The details:

• Flexible, Online Training: You complete the session at a pace and time that works for you. Expect to commit about 2 to 2.5 hours per week over 8 weeks.
• AI Fluency: AI-first thinking is woven throughout the session – not treated as a separate topic – so you build practical skills you’ll actually use on the job.  
• A Tailored Learning Experience, Free of Charge: No surprise fees, and no hidden sales pitch at the end. This session is provided free to small business owners and employees.

What you will gain

• Hands-on practice with native AI features built into popular marketing tools, including Canva, Mailchimp, and Meta
• Practice activities that are authentic to your role and your small business
• Knowledge and skills for successful marketing with AI-supported SEO and cutting-edge AEO (AI-Engine Optimization)

Who is this session for?

This session is for employees or owners of small businesses who have some experience with AI, as well as experience with Digital Marketing.  Fundamental understandings around content creation, blogging, email marketing, SEO, and basic marketing strategies and analytics are highly recommended.

We’re looking for motivated learners who are ready to commit to the session and take an active role in their personal and professional growth.  You don’t need to have all the answers – that’s what we’re here for.

Specifically, we’re looking for people who:

• successfully used Digital Marketing before generative AI changed the scene and want to stay ahead of the curve
• are self-starters who can thrive in a remote learning environment
• like to learn by doing and applying lessons to their authentic business needs

What skills will you learn?

We’ll help you learn how AI has impacted Digital Marketing, and you’ll learn how to adjust your current approach in light of these changes. You’ll apply what you learn through hands-on, interactive activities across multiple sessions, such as:

• Canva’s Embedded AI tool Canva Magic Studio
• Mailchimp’s Embedded AI tools and Supports for Email Marketing
• Meta’s Embedded AI tools for Social Media Management and Tracking Performance Analytics Across their Platforms
• Problem-Solving and Self-Learning for SEO
• AI-Engine Optimization
• Leverage AI in Technical SEO, Keyword Research, Content Optimization, and Link-Building Strategies
• Utilize AI Tools to Analyze SEO Performance Data and pull out Insights and Recommendations

AI fluency is embedded throughout each session – you will be introduced to AI-enabled tools to help you use AI strategically across many aspects of Digital Marketing.

Learner Commitment

This session is designed to be flexible and manageable alongside your existing responsibilities. The total learning time is approximately 19 hours, which you can complete at your own pace.

You’ll have 8 weeks from your start date to finish the session and meet the requirements for certification.